In today’s world, the internet is the first place people go to seek information or find out about a product or service they want to buy. The most popular stop for this information is at Search Engines. About 90% of overall traffic on the web is generated by search engines. The big question now is why should one hire a seo company?
Why SEO agency is so helpful?
Firstly, it is important to note that a good number of people use search engines to find out tons of information on a product or service before they can actually buy it. Others depend on the reviews they get after looking on search engines. All this is an indication that there are many people looking for satisfactory content and making your website one that is welcoming to them is very important. This can be done by hiring an SEO agency so that they work on making your website user-friendly and dependable. The seo company will also let you drive targeted, organic search traffic that is relevant to your industry.
A lot of small and new businesses seem to be caught between using SEO (search engine optimization) and PPC (pay-per-click) to increase traffic to their sites. This article will define and differentiate them according to what they offer.
Search engine optimization, SEO, is a form of search engine marketing, SEM, where certain conditions like particular keywords help to push your website closer to the top of the results page when using search engines.
Pay-per-click, PPC, as the name suggests is when the business pays for every click of the link to their website. It is also a form of SEM.
This section will indicate and briefly explain some characteristics of both SEO and PPC. First SEO:
SEO is free if you have it in-house, but will obviously cost you if you hire an outside agency. In other words, if your business has in-house SEO experts, it will be part of their jobs and will require no further compensation from you as the employer and you can go in for a good seo company.
It is organic and the gains are long-term: this means that you are not paying for each visitor that visits your site and the results realized from the campaign remain effective over a long period of time.
You can get your site on the first page with a good campaign: a good campaign will see your site gradually rise in the rankings, which is naturally a goal.
The traffic is usually higher with SEO: consumers tend to visit SEO sites more often as they are usually viewed as trustworthy site due to the brand exposure and visibility.
There is no guarantee for success: SEO campaigns are not guaranteed to succeed as there is competition to get gain visibility. Your business is not the only one in the market looking to be recognized.
Results take time to materialize: results from an SEO campaign take time to be realized as it involves search engine indexing. This takes time.
A black hat agency will do your business more harm than good: using a black hat agency by design or by mistake will almost definitely cause your website to suffer as unethical practices will be used to get your site ranked higher, unless of course, you are in it for the short term gain because your site will eventually get flagged and shunted down deeper in the rankings results.
Conversion rate is not very high: even though traffic may be high and sustained, the rate of paying customers is low as they may just be browsing and checking through their options without being committed.
Some characteristics of PPC on the other hand include:
It is not free as you pay for every visit to your site through the links.
It is inorganic and the gains are short-term: it is inorganic because you pay and the gains are short-term because the moment you are not paying, your site will not be advertised, meaning the visibility will drop.
You can get your site on the first page of results if you pay more money.
The traffic is usually lower as the visibility may not be consistent and the site not easily recognized.
Success is almost definitely guaranteed as all you have to do is pay more to be more visible.
Results are immediate as you pay to be visible.
You are less likely to encounter a black-hat agency as what you desire is relatively straightforward.
The conversion rate is higher than that of SEO as visitors to your site usually have a clear goal in mind.
As you can see, both have their positives or negatives and you may choose one or both according to your budget and needs.